Direct Imports is delighted to have recently been appointed the exclusive distributor of APOGEE Digital Products for NZ.

Apogee provide their customers with an unparalleled experience by making the best professional audio devices in the world. Their products deliver ultimate sound quality, inspiring simplicity, and incredible value. They continue to innovate and challenge old paradigms with new solutions that advance audio recording and elevate creativity.

Apogee initially made its name with special anti-aliasing filters that solved many of the early problems associated with digital audio. Later, Apogee’s complete conversion systems pushed the envelope of digital audio quality and established Apogee as a key innovator in the field of professional digital audio. Today, Apogee converters and audio interfaces are regarded as the reference standard in the audio industry. Products such as Symphony I/O, Big Ben, Ensemble and Duet all have set the benchmark by which digital audio recording hardware is judged. Now with its latest products JAM and MiC, designed especially for Apple’s iPad, iPhone and GarageBand software, Apogee continues to be at the forefront of recording technology. Apogee’s mission is to build products that offer ultimate sound quality, innovative design, and unparalleled value to all music creators from the aspiring artist to the discerning audio professional.

Please contact [email protected] for further pricing and product information on this truly exciting range of products.


Fender® Musical Instrument Corporation and Direct Imports (NZ) Ltd have had an association and partnership for well over 40 years. Direct Imports is very proud to be the exclusive distributor of Fender® products in New Zealand.

Fender® Musical Instruments Corporation (FMIC) is the world’s foremost manufacturer of guitars, basses, amplifiers and related equipment.

With an illustrious history dating back to 1946, Fender® has touched and transformed music worldwide and in nearly every genre: rock ‘n’ roll, country and western, jazz, rhythm and blues and many others. Everyone from beginners and hobbyists to the world’s most acclaimed artists and performers have used Fender instruments and amps, in the process making the company not only a revered music industry name, but also a cultural icon. Legendary Fender instruments such as the Telecaster® and Stratocaster® guitars and Precision® and Jazz® bass guitars are universally acclaimed as design classics that embody the best of form and function; of style and substance; of muscle and finesse.

FMIC® also manufactures a complete line of professional audio equipment under the Fender® brand, including the innovative Passport® portable sound system. Fender® also offers a complete line of accessories, including strings, authorised replacement parts, cases, straps, clothing and much more.

FMIC’s® U.S. facilities are located in Arizona, California, Tennessee and Washington, with international facilities in England, France, Germany, Japan, Mexico, Spain and Sweden

Fender®, Stratocaster®, Strat®, Telecaster®, Tele®, Precision Bass®, P Bass®, Jazz Bass®, J Bass® and the distinctive headstock and body designs of these guitars are trademarks of Fender Musical Instrument Corporation. All rights reserved.

Visit their website for a full product listing and more information or contact us directly.


Direct Imports is the appointed New Zealand distributor of PHILIPS Lifestyle Audio Products.

1891 – 1915
From light revolution to product evolution
Philips began by making carbon-filament lamps and quickly became one of the largest producers in Europe. From the outset, Philips was an export-oriented company. Large orders were won in Russia, including one from the Tsar to light up the Winter Palace. In 1912, Philips became a limited company, with publicly traded shares, listed on the Amsterdam Stock Exchange. With developments in new lighting technology fueling a steady program of expansion, Philips established a research laboratory in 1914 – the world-renowned ‘NatLab’ – to study physical and chemical phenomena and stimulate product innovation.

1915 – 1925
Innovation and diversification: X-rays and radio reception
In 1916, Philips received royal recognition on its 25th anniversary. Two years later it introduced a medical X-ray tube. This marked the point when the company began to diversify its product range and to systematically protect its innovations with patents in areas stretching from X-ray radiation to radio reception. During this period, sales organizations were established all over Europe and in countries like China, Australia and Brazil.

1925 – 1940
The first radios, televisions and electric shavers
In 1927, Philips began producing radios, and within five years it had sold one million sets and become the world’s largest manufacturer of radios and radio tubes. A year later, it produced its 100-millionth radio valve. In 1933 the company started production of medical X-ray equipment in the United States. Having been involved in experiments in television since 1925, Philips showcased its first television at the Annual Fair in Utrecht in 1938. One year later it launched its pioneering rotary electric shaver, the Philishave.

1940 – 1970
A succession of technology breakthroughs
Science and technology underwent tremendous development in the 1940s and 1950s, with Philips Research laying the basis for later ground-breaking work in transistors and integrated circuits. The year 1949 saw the introduction of the Philips Synchrocyclotron, enabling research into the treatment of malignant tumors. The company also continued to make major contributions to the recording, transmission and reproduction of television pictures. And in 1963 it introduced the Compact Audio Cassette, setting the global standard for tape recording.

1970 – 1980
Continued product innovation for images, sound and data
The flow of exciting new products and ideas continued throughout the 1970s. In a decade when energy management was high on the agenda, Philips Research contributed to the new energy-saving lamps. Key breakthroughs were also made in the processing, storage and transmission of images, sound and data. These subsequently led to the invention of optical telecommunication systems, the LaserVision optical disc, and the highly successful Compact Disc.

1980 – 1990
Technological landmark: The Compact Disc
The 1982/83 market launch of the Compact Disc – developed together with Sony – represented another technological landmark for Philips. This new digital format delivered pure sound without background noise. Key to CD’s success was the companies’ decision to grant manufacturing rights to other producers, immediately establishing CD as a new global standard. Other milestones from this period include the production of Philips’ 100-millionth TV set in 1984 and the founding of Philips China Ltd in 1985.

1990 – 2000
Far-reaching changes and new successes
The 1990s was a decade of significant change for Philips, as the company simplified its structure and reduced the number of areas in which it operated. In healthcare, Philips adopted a new, people-centric approach to product design, the aim being to make medical systems easier for clinicians to use, and more comfortable for patients. Building on the success of its Compact Disc technology, Philips again partnered with Sony to introduce the DVD in 1997. This ground-breaking innovation went on to become the fastest-growing home electronics product in history.

21st century
Enduring commitment to innovation
Moving into a new century, Philips remained fully committed to innovation. Reflecting its focus on health and well-being, the company introduced the Ambient Experience in 2002. This innovative solution improves hospitals’ workflow and patient care by integrating architecture, design, dynamic lighting and sound. Other milestones include, in 2006, the first commercial launch of a 3D scanner, providing unprecedented image quality for CT scans. In 2012, Philips introduced the AlluraClarity interventional X-ray system, which offers excellent visibility at low X-ray dose levels. Recent innovations include the development of the Philips Smart Air Purifier and and Philips Azurion, the next-generation image-guided therapy platform that enables clinicians to perform a wide range of routine and complex procedures, helping them to optimize interventional lab performance and provide superior care.

A full range of Philips Lifestyle products will be released Quarter 4 2019 and into 2020, Please contact [email protected] for information on this truly exciting range of products.

Audio Technica

Effective from the 1st September 2016, Direct Imports has been appointed the authorised distributor of Audio Technica Consumer & Pro Sumer products in NZ.

Established in 1962, Audio-Technica is a worldwide group of companies devoted to the design, manufacture, marketing and distribution of problem-solving audio equipment. Initially known for state-of-the-art phonograph cartridges, A-T now creates high-performance microphones, headphones, wireless systems, mixers and electronic products for home and professional use.

Winner of numerous industry awards, Audio-Technica manufactures products that set quality, durability and price/performance standards for live sound tours, broadcast and recording studios, corporate and government facilities, house-of-worship venues, and more. A-T microphones have been chosen for critical government installations such as the U.S. House of Representatives and Senate. Audio-Technica microphones and wireless systems are also selected for major broadcast music events, including the GRAMMY® Awards and the Rock & Roll Hall of Fame induction ceremonies.

Audio-Technica products have provided seamless audio coverage and technical support worldwide including the U.S. presidential debates since 1988. A-T mics also deliver versatile solutions at high-profile sports broadcasts, including World Cup Soccer, the Super Bowl, and the Commonwealth Games, as well as the Summer Games in London (2012), Beijing (2008), Athens (2004), Sydney (2000), and Atlanta (1996), and the Winter Games in Sochi (2014), Vancouver (2010), Torino (2006) and Salt Lake City (2002).

Audio-Technica Corporation in Japan, in addition to offering a wide range of products under its own brand, is a leading OEM supplier of audio transducers, optical sensors and a variety of specialty devices. Audio-Technica today is a global leader in its field, committed to providing superior performance and exceptional value for customers around the world.

Visit their website for a full product listing and more information or contact us directly.


Direct Imports is the exclusive NZ distributor of one of the newest and hippest brands on the planet!

The S-Digital brand is owned, designed and manufactured by one of the world’s leading Consumer Electronic Company’s, S.E.M Industries based in Hong Kong.

Their headquarters in Hong Kong are a state-of-the-art facility that houses R&D and Engineering departments, which includes a Safety & Testing Centre, an Acoustics Laboratory, an advanced 3D Industrial Design Department and even a fully equipped Graphics and Media Studio to develop all advertising and packaging materials in house.

The S-Digital brand brings together unique “Feel good, Sound good” lifestyle products packed with the latest technology & design features. Products that combine sublime beauty with real functionality. From the Submersible Bluetooth SUBMARINE, the portable GRIP & FATBOY to the water resistant SPLASH and the futurist LIGHTYEAR, Music Never Looked this Good!

Visit their website for a full product listing and more information or contact us directly.


Since its foundation in 1953 Teac has been involved in the Consumer and Professional Audio market.

This involvement has extended to include manufacture and supply of Computer peripheral, Medical and Aviation Audio/Video recording and storage based technology.

In recent years Teac’s Consumer Audio Division has expanded its product presence from traditional audio and video components to innovative lifestyle product.

With 50+years experience in the manufacturer of quality Audio/Visual product, the benefits of this experience has been passed on to the latest generation of our new contemporary designed Audio and Visual product that encompass our product portfolio.


AXIAV Series LCD/DVD Combo

Reference Series Audio

AXIA Series Audio

Portable and Personal Audio

 ‘life as it should be’

For full product listing and more information, contact us directly.

Adamson Systems

Direct Imports in association with CMI Australia are pleased to represent and distribute Adamson speaker systems in New Zealand.

Adamson Systems Engineering develops and manufactures a complete line of superior, advanced technology loudspeaker products for the professional touring and installation market. Designed and constructed to exacting specifications, every stage of an Adamson loudspeaker is produced entirely in-house. This meticulous craftsmanship and attention to detail shows how seriously we believe in our ideas. Adamson’s continued pursuit for sonic excellence led to a number of important patents in key loudspeaker technologies being published. From those patented principles emerged complex sound chambers, highly engineered drivers, and innovative rigging and cabinet designs that have set new standards throughout the world. Their continued success in bringing significant, cutting edge technology to the end-user has equated the Adamson brand name around the world with excellence and distinction.

With the full support of both Adamson Canada and CMI Australia,
Direct Imports are able to offer our customers outstanding service and support.

Visit their website for a full product listing and more information or contact us directly.


RCF® was founded in 1949 in Reggio Emilia, Italy. From the outset the company was focused on the development and manufacture of professional audio products. Initial product lines to receive wide distribution included microphones, public address products and transducers.

During this period, RCF® quickly established itself as an OEM components manufacturer of transducers to leading speaker manufacturers. Many of whom went on to become worldwide brands, with the help of RCF® technology.

Building on this success the company continued to expand its 100-volt public address electronics, amplifiers and speakers. These being sold both as single products and in complete system solutions for airports, hotels schools, railway stations, factories and public buildings in general. In the 70’s and 80’s RCF’s expansion continued a pace with the movement into other market areas and the introduction of complete product lines in Hi-Fi cabinets and in car speakers.

A major step forward came in the early 90’s with introduction of complete professional speaker boxes, included the ground breaking Monitors series, which was to become the bench mark for all compact speakers that followed.

This position was further strengthened in 1996 with launch of the ART™ series of active composite-moulded cabinets, instantly repositioning RCF® as an international speaker manufacturer. In particular the model ART ™ 300-A became an instant success recognised world-wide.

Today RCF® employs nearly 240 people at their HQ and main factory in Reggio Emilia, Italy. Since 2004 the company has designed, put into production and delivered to the market over 200 new products, RCF® now sells in nearly 100 countries worldwide.

The extremely wide production is grouped into 6 product families in order to offer any kind of solution in the audio market. All RCF products and product lines are positioned at the forefront of the market, whilst maintaining excellent price/value ratio.

Major investment in R&D and continual product renovation is reinforced with the knowledge there are now currently more than 30 new products under development. Time to market is now achieved in the shortest possible time and all technological ‘high end’ products are made in Italy.

Owning its own transducers technology gives to RCF® an enormous advantage in the development of complete speaker systems achieving the perfect match between transducers and electronics, now more and more focused on the digital technology.

Direct Imports is the exclusive distributor of RCF® products in New Zealand.

Visit their website for a full product listing and more information or contact us directly.

RCF® is the registered trademark of the RCF® Group.


The Road to Rock stardom Starts here ! 

For over 25 years, SQUIER® Instruments have provided inspirational and innovative designs that offer Freedom of Expression.

With popular features, Striking Graphics and Affordable prices.

SQUIER® Instruments have become the Leader in value priced instruments.

From the Artist series through to our guitar packs, SQUIER® guitar and

amps have put thousands of young musicians on the path to playing an instrument and making music.

SQUIER® has been synonymous with great sound, quality and affordability. That tradition continues today with a range of guitars and basses.



Fender®, Stratocaster®, Strat®, Telecaster®, Tele®,Precision Bass®, P Bass®, Jazz Bass®, J Bass® and the distinctive headstock and body designs of these guitars are trademarks of Fender Musical Instrument Corporation. All rights reserved.

Visit their website for a full product listing and more information or contact us directly.