Direct Imports is delighted to have been appointed the exclusive New Zealand distributor of IK Multimedia Products effective from the 1st July 2015.
IK Multimedia is a multi-national company based in Modena, Italy. They have business units operating in 7 countries: Italy, the United States, the United Kingdom, Japan, Mexico, Brazil and Hong Kong. Their products are sold in over 120 countries with a network of 15,000 resellers and used by millions of musicians worldwide. The IK team includes nearly 100 people that take care of all aspects of their music creation products enterprise with passion.
It all began in a small town in northern Italy. Not just any small town, but a town rich in heritage — a heritage of innovation. A town known as the sports car capital of the world, and also known for its exquisite cuisine and as the birthplace of Balsamic Vinegar. And the birthplace of one of the most innovative companies in the music industry – the town of Modena, Italy.
Back in 1996 two Italian engineers got together to solve a problem in a recording studio. Could you get the sound of classic analog gear from a computer? One of them said (in Italian, of course) “Could we emulate electronic circuits using DSP algorithms and feed an audio signal through the computer and get the same sound?” The answer was yes, the piece of gear they emulated was a vintage Abbey Road console, and a company was born.
Although that’s a pretty simplified version of how IK came to be, it reflects the driving philosophy behind all of their products: give musicians the tools they want/need to be creative and productive.
Recreate classic legendary products in the digital world and make them available to all musicians. But make them simple. Make them both aspirational and affordable. And make them for Musicians First.
Their company motto, “Musicians First,” actually has a couple of different meanings.
First, they’re musicians. And musicians first — engineers, software designers, business specialists, marketing and sales pros, warehouse experts, logistics managers and overall nice guys and girls second. What does that mean to you? It means that they only design and create products that Musicians would use. It’s a very simple philosophy, but there’s beauty in simplicity, and it actually guides their product development and production processes.
You see, they don’t “exceed” expectations at IK. They create completely new ones by creating tools that inspire new levels of creativity.
They create products musicians use to create music whenever and wherever the inspiration strikes them!
Visit their website for a full product listing and more information or contact us directly.